Using Keywords to Improve Your PBN Link Practices
While keyword research is commonly thought of as an SEO practice only, it also plays a major role in link building. Of course, it’s not a whole new section of link building, but it’s an important step. People who care about their private blog network SEO should be especially scrupulous with their keywords.
The first mistake PBN owners make (and it really endangers the whole network) is creating the same anchor text for each link. Anchor text is always different, especially if different people insert a link to your site.
This is Google’s logic, if all of your anchors are the same, there is only one person inserting, so there is one big PBN. You could easily lose one of your PBN domains or even the whole network that way.
It’s also a sign of overoptimization, so you should be diversifying your keywords as much as possible. High-quality links have different anchors while they are targeting the same keyword. For example, bookstore Delavan is just as good as bookstore in Delavan. Secondary text should also be different. This is a good practice, as it also makes it easier for you to enrich your text and make it look more organic. Forcing links is not an option, so everything should look smooth.
Query stems is another option for your link building, and that’s when your keywords also play a major role. When you’re working with query stems, you have to separate your keywords from your PBN network SEO. The keywords you use here shouldn’t be targeting a product, they should describe your potential opportunities and/or clients.
If you’re selling dictionaries, you have to aim not for “the best dictionaries” as you would for your PBN SEO. Rather, try to choose a specific keyword which would describe your potential buyers: philology students, aspiring language learners, immigrants, high school kids, universities, libraries, commercial bookstores, etc. Try to be open-minded here and include those opportunities you didn’t think of before.
Then you can find blogs/sites of those people and then find those which allow guest posting. Here, it’s a nice option, but not that frequently used by PBN sites owners. However, it could enrich your link channels and help you increase the number of links leading to your site without spamming. PBN owners often leave this big footprint, when a major part of their links is coming from their own sites. This is easily tracked by Google.
When you’re running a whole network, it’s easy enough to make mistakes. That way, your sites’ content often becomes of poor quality. To improve your content, and thus, strengthen your whole network, you have to work a little bit on your on-site SEO. For example, try to improve the keywords for each page. Try to find a specific range of keywords and incorporate those into each page on your site. Another good idea is to work on your guest post title keywords. There you can target even the highly-competitive keywords and it might work.
When it comes to keyword research, site owners have to be careful. It’s even truer for PBN owners. Targeting the proper words and diversifying your practices can help you cover your network from Google, find new audiences to sell your products to and improve your overall ranks.